Updated September 20267 tools reviewed

7 Best Mailchimp Alternatives in 2026
Email Marketing Without Mailchimp's Price Hikes

Mailchimp cut its free plan from 2,000 contacts to 500 contacts in 2019 and prices have risen steeply since. At $100+/mo for 10K contacts, these alternatives deliver the same automation at a fraction of the cost.

The 7 Best Mailchimp Alternatives

#1

Brevo (formerly Sendinblue)

Best Free
4.6

Best Free Mailchimp Alternative

Best for: Small businesses wanting a generous free plan (unlimited contacts, 300 emails/day) and cheaper paid tiers than Mailchimp

Free · $9/mo

Pros

  • Free plan: unlimited contacts, 300 emails/day
  • $9/mo Starter — 90% cheaper than Mailchimp
  • SMS + email in one platform

Cons

  • Brevo branding on free plan emails
  • Limited A/B testing on lower tiers
#2

Mailerlite

Best UI
4.5

Best Clean Mailchimp Alternative

Best for: Creators and small businesses wanting Mailchimp's drag-and-drop email builder with a cleaner interface and lower price

Free · $9/mo

Pros

  • Free for 1,000 subscribers, 12,000 emails/mo
  • $9/mo for 1K subscribers (vs Mailchimp's $20/mo)
  • Better deliverability than Mailchimp

Cons

  • Less powerful automation than ActiveCampaign
  • Fewer integrations than Mailchimp
#3

ActiveCampaign

Most Powerful
4.7

Best Powerful Mailchimp Alternative

Best for: E-commerce and SaaS teams wanting advanced automation, lead scoring, and CRM features beyond Mailchimp's capabilities

$15/mo

Pros

  • Best automation builder in email marketing
  • Built-in CRM with pipeline tracking
  • Predictive sending and content personalization

Cons

  • No free plan — starts at $15/mo
  • More complex to learn than Mailchimp
#4

Klaviyo

Best E-commerce
4.7

Best E-commerce Mailchimp Alternative

Best for: Shopify and WooCommerce stores wanting email and SMS flows tied directly to purchase, browse, and cart data

Free · $20/mo

Pros

  • Deep Shopify and WooCommerce integration
  • Revenue attribution per email/SMS flow
  • Free for 250 contacts, 500 emails/mo

Cons

  • More expensive than Mailchimp at scale
  • Primarily e-commerce focused
#5

Kit (ConvertKit)

Best for Creators
4.5

Best Mailchimp Alternative for Creators

Best for: Bloggers, Substack writers, and content creators wanting subscriber-focused email automation built around content not commerce

Free · $9/mo

Pros

  • Free for 1,000 subscribers
  • Visual automation builder
  • Creator-focused — landing pages and paid newsletters

Cons

  • Less powerful for e-commerce than Klaviyo
  • Limited design templates vs Mailchimp
#6

Omnisend

Omnichannel
4.4

Best Omnichannel Mailchimp Alternative

Best for: E-commerce stores wanting email + SMS + push notifications with pre-built automation workflows for cart recovery and winbacks

Free · $16/mo

Pros

  • Free plan with 250 contacts and email + SMS
  • Pre-built e-commerce flows included
  • Better SMS than Mailchimp

Cons

  • E-commerce focused — not for B2B
  • Less powerful custom automations
#7

Moosend

Cheapest
4.2

Cheapest Mailchimp Alternative

Best for: Budget-conscious small businesses wanting full automation, landing pages, and email marketing at the lowest price in the market

Free · $7/mo

Pros

  • $7/mo for 500 subscribers — cheapest paid plan
  • Unlimited emails on all paid plans
  • Full automation on free trial

Cons

  • Smaller brand — fewer integrations
  • Less advanced than ActiveCampaign

Frequently Asked Questions

What is the best free alternative to Mailchimp?

Brevo offers unlimited contacts and 300 emails/day free (vs Mailchimp's 500 contacts). Mailerlite is free for 1,000 subscribers and 12,000 emails/month. Both are more generous than Mailchimp's current free tier.

Is Mailerlite better than Mailchimp?

For most small businesses and creators, yes. Mailerlite is 55% cheaper than Mailchimp on paid plans, has a cleaner editor, and better deliverability in most benchmarks. Mailchimp wins on brand recognition and integrations count.

What is the best Mailchimp alternative for Shopify?

Klaviyo is the #1 Shopify email tool — it reads purchase, browse, and cart data directly to personalize every campaign. Omnisend is a strong second. Both have deep Shopify integrations that Mailchimp's native integration can't match.

Which Mailchimp alternative has the best automation?

ActiveCampaign has the most powerful automation builder in the market — visual workflows, conditional branching, lead scoring, and site tracking. It costs more than Mailchimp but is the upgrade path for teams needing serious marketing automation.

Related Comparisons

ActiveCampaign Alternative Klaviyo Alternative Mailerlite Alternative HubSpot Alternative SaaS SEO Agency

For tool makers

Is Your Tool a Mailchimp Alternative?

This page ranks for buyers actively switching tools. Get your product featured here.

Get Listed

Starts at ₹4,999/month · We rank the page, you capture the traffic